Technology has changed a lot in recent years and more and more young people are using it for a variety of reasons. However, there are many professionals also trying to keep up with these changes and they can be a challenge when they are trying to adapt constantly. Technology has changed the way everyone communicates and one of the biggest ways is the fact we are always able to be reached. Professionals are more than likely on multiple sites in order to reach out to their audience members and some of the largest ways is through social media by social networking. “Social networking services refer to online services where ‘members’ can chat with each other via instant messaging, email, video or voice chat, share photos and videos and post comments in online forum or blogs” (Healey, 2011, p. 18). With all of these tools available, communication professionals are able to reach out too many people quickly and at any moment. Social media is a large part of how professionals in the communication field are able to get their message out.

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