Social media has been a large game changer for professionals in all fields. It is because it has created new environments for people to be able to interact with one another and a new way to stay connected. There are billions of users on different social media platforms, and each platform has positives and negatives. Some positives about social media is you can reach out to people who do not live near you, you are able to post about a verify of things which interest you, and you can post using a variety of tools. These tools are photos, videos, blog posts, and even audio messages. All of these tools have opened up many possibilities for communication professionals since they are able to reach out too many consumers easily. However, there are negatives to social media, for example when an incident occurs and someone posts about it, the incident can blow up more than necessary often. “Social media have been characterized as a double-edged sword during times of crisis (Ki & Nekmat, 2014)” ( Triantafilludou, & Yannas, 2020). Social media can be used to help companies, but it can also harm them. If a situation gets out of hand, then social media can be used as a weapon against that company or its employees. Often times a bystander will film a video of an event and post it to their page. That video can be shared and ti can spread very quickly across the internet.