
Netflix
November 2020
Technology has changed the way people are gathering information and being able to view things like movies in new ways. With the help of the internet movie streaming has becomes the most popular way people are watching movies, over buying DVDs or even going to the theatre. Platforms like Netflix have blown up the movie industry and because of them, and like other streaming services, they have created new opportunities for this kind of media consumption. “Netflix’s impact on how we consume television is unavoidable. The TV landscape is littered with streaming sites now, all competing with traditional TV and Netflix” (Bakare, 2018). Streaming services have made it so easy to watch your favorite TV show without the constant interruption of commercials, viewers are able to keep the flow of their program. As television has evolved over the years, so has the need to make sure viewers are content with how they are watching their shows. “Robinson notes that the terms or ‘metaphors of consumption’ we use to describe audiences have largely changed from the passive (watching) in the earlier days of TV to the more active (surf, search, and seek) in more recent years” (Sjöstrand, 2018). As more and more viewers are seeking out new platforms to watch their shows, there have been new doors opening in which these platforms, like Netflix, are now creating their own content.

Dmitry, N. (2019, November 15). 5 Interesting Statistics About Video Streaming for Marketers. Retrieved from https://socialmediarevolver.com/5-interesting-statistics-about-video-streaming-for-marketers/
Netflix is one of the major streaming sites and they have started creating their own television shows as well as movies. Some of their own created content isn’t as popular, but they are able to continue creating and changing this new content in order to fit better for their viewers. By creating content, Netflix has been able to reach out to different kinds of audience members as well because they aren’t tied down to one type of genre like traditional television stations. Netflix also has the ability to release and entire season at once or to release it one week at a time, it is their choice. “When Netflix released all fifteen episodes of a new season of Arrested Development in the summer of 2013, reports showed that approximately 10% of viewers made it through the entire season within twenty-four hoes (Wallenstein)” (Matrix, 2014). This stat shows how much people like to watch their TV shows at once and how people are turning towards streaming instead of live television. Live television often has too many commercials now and many people are tired of their shows being cut every time they need to have a commercial break. Streaming is the way to go when it comes to watching television shows and even movies. Often streaming sites are able to give you the content you want and even create new content which will interest viewers. Streaming is changing the way we are seeing movies and TV shows and as technology continues to improve, people might move away entirely from live television.
The List Show TV. (2018, Jun 1). Amazing Facts & Statistics About Netflix You Probably Didn’t Know About. [Video]. YouTube. https://www.youtube.com/watch?v=mmI4NMQrkuM&t=4s
References
Bakare, L. (2018, July 21). Netflix has forever changed the way we consume television | Lanre Bakare. Retrieved October 26, 2020, from https://www.theguardian.com/media/2018/jul/21/netflix-gamble-original-content-changed-way-consume-television-forever
Matrix, S. (2014). The Netflix effect: teens, binge watching, and on-demand digital media trends. Jeunesse: Young People, Texts, Cultures, 6(1), 119. Retrieved from https://muse.jhu.edu/article/553418
Sjöstrand, S. (2018). Television on Demand: Curatorial Culture and the Transformation of TV by MJ Robinson. Bloomsbury Academic. Retrieved from https://www-tandfonline-com.ezproxy.snhu.edu/doi/full/10.1080/1369118X.2018.1457706