For me, I am using social media as much as the next person, which means I see it every day. I have started to create my own branding, which is a clean, fun image. My website is a reflection of this as well, but I truly like to be able to connect with people in a person way. My branding reflects that because I post important events in my life, which are sometimes far and few. By only posting about important events, I feel like people are able to really see what I am like. I always try to post “real” things, aka things that truly happened in my life. Technology has helped create an environment where you are able to talk to friends or relatives you might not see on a daily basis. As you create content you should think about potential ethical dilemmas and there are many organizations who have created ethical guidelines professionals can, and should, follow. One ethical handbook I really like is the NPR Ethical Handbook which goes into detailed principles, such as accuracy, fairness, completeness, honesty, independence, impartiality, transparency, accountability, respect, excellence (NPR Ethical Handbook, 2019). With these ethical guidelines from NPR, anyone can look towards these codes when creating, or curating, content on social media. There are many social media platforms which utilize different tools to help users show off their content. Twitter has changed over the years and truly pushes for users to utilize hashtags because they are a quick and easy way to find specific posts. You can use hashtags on other platforms, but they work the best on Twitter. Instagram is the best platform for photo sharing and commenting. Both of these platforms, and others, can be utilized for branding needs, one just needs to know what their target audience responses to best. Businesses are able to advertise on each platform, just in their own unique way. Businesses just need realize what works best for their particular audience and utilize that platform!